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Nike Inc.

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Nike Inc remains the world’s largest player in apparel and footwear despite inflationary pressures in 2022. Its success is attributed to the Consumer Direct Offense and Acceleration strategies, while sustainability and female empowerment initiatives provide a competitive edge. However, sportswear growth has slowed due to a challenging macro environment, and Nike’s year-on-year growth in China has decreased, posing challenges to Nike’s expansion efforts.

Delivery: 

Files can be downloaded immediately after payment is received.

Overview:

ModaData's report on Nike Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy. Company and market share data provide a detailed look at the financial position of Nike Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nike Inc.

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Nike Inc remains the world’s largest player in apparel and footwear despite inflationary pressures in 2022. Its success is attributed to the Consumer Direct Offense and Acceleration strategies, while sustainability and female empowerment initiatives provide a competitive edge. However, sportswear growth has slowed due to a challenging macro environment, and Nike’s year-on-year growth in China has decreased, posing challenges to Nike’s expansion efforts.

Delivery: 

Files can be downloaded immediately after payment is received.

Overview:

ModaData's report on Nike Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy. Company and market share data provide a detailed look at the financial position of Nike Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nike Inc.

  • You will receive the entire list of manufacturers supplying Nike, consisting of Tier 1 cut & sew , and Tier 2 if applicable.

    • Marketing

    • eCommerce platform

    • JavaScript frameworks

    • Cookie compliance

    • Security

    • Programming language

    • Payment processors

    • UX research which covers the entire online shopping experience, including:

      • How to best convey ‘fit’ and ‘feel’ to users, incl. international size guides

      • Product visuals, image size and interactions, color variations, etc.

      • Cross-sells, incl. ‘Goes well together’, ‘buy the outfit’ etc.

      • The returns process, both the pre- and post-purchase UX related to returns.

    • Explore How Nike Innovates for Athletes

    • Learn Why Nike is the Brand of Athletes

    • Discover How Nike Is Powering Sport

  • PEOPLE

    Corporate

    • Representation of Women

    • U.S. Racial and Ethnic Minorities

    • Engagement and Inclusion

    • Engaging the Next Generation

    • Pay and Benefits

    • Career Growth and Development

    Supplier

    • Health and Safety

    • Gender Equity

    • Worker Engagement

    Foundational Expectations

    • Code of Conduct


    PLANET

    • Carbon

    • Waste

    • Water

    • Chemistry

    SOCIETY

    • Inclusive Community

    • Employee Engagement

    • Community Investment


    REPORTING APPROACH

    • Reporting Methodology

    • Risk Management

    • Issue Prioritization

    • Governance

  • Beyond this point, some of topics below might be included in the report as well.

    • Top companies at a glance

    • Nike Inc’s global footprint

    • Company overview

    • Sales growth from market share and US market momentum

    • Nike maintains its leading position across top markets

    • Nike Inc’s future growth as the long-standing leader in sportswear

    • Nike sees a stalled growth trajectory in China

    • Adapting to the Chinese market: Repositioning as a local brand

    • Nike signs Chinese esports star player Uzi: Its first collaboration with an esports athlete

    • Adapting to the Chinese market: Chinese citizens’ desire for a slower lifestyle

    • Nike’s bet on Chinese women’s sports communities with new leggings campaign

    • Nike’s growth opportunities: Focus on NA and APAC with an eye on Europe and MEA

    • Sportswear brands maintain dominance in apparel and footwear, but growth slows down

    • Competitor overlap

    • From IPO to global expansion: On Running’s aggressive growth in North America and APAC

    • Overview: Nike Inc’s recent digital and retail transformation

    • Nike’s acquisition of data-related start-ups: Enhancing business with advanced analytics

    • Nike opens world’s first “Nike Style” concept store in Seoul

    • Nike launches Nike Training Club workouts on Netflix

    • Nike is taking further steps into Web 3.0 with the release of .SWOOSH and its first collection

    • Nike continues to lead sustainability with stable planet protection target progression

    • Nike’s female empowerment: Strengthening initiatives through products and marketing

    • Nike launches Nike Forward in autumn 2022, offering a new way of making sustainable fabric

    • Nike’s robot-powered system is designed to clean and repair shoes with customization