Adidas Profile
Due to innovative products across price points and global reach, Adidas remains second in apparel and footwear. It faces challenges from competitors new and old, while dealing with crisis of its own. The German sportswear powerhouse addresses these issues by refusing to choose: it continues developing both sportswear and sports-inspired categories; and while retaining its DTC model, it focuses on expanding its retail footprint. The world-renowned three stripes allow Adidas to stay in the race.
Delivery:
Files are delivered directly into your account 5-7 business days after payment is received because this is treated as a custom research topic.
This report comes in PDF.
Overview:
ModaData's report on Adidas delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy. Company and market share data provide a detailed look at the financial position of Adidas, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Adidas.
Main report:
1- Worldwide Supply Chain data
2- eCommerce web technologies embedded in adidas.com
3- Adidas’ impact on the planet and society
Additional data:
Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies
Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions
Due to innovative products across price points and global reach, Adidas remains second in apparel and footwear. It faces challenges from competitors new and old, while dealing with crisis of its own. The German sportswear powerhouse addresses these issues by refusing to choose: it continues developing both sportswear and sports-inspired categories; and while retaining its DTC model, it focuses on expanding its retail footprint. The world-renowned three stripes allow Adidas to stay in the race.
Delivery:
Files are delivered directly into your account 5-7 business days after payment is received because this is treated as a custom research topic.
This report comes in PDF.
Overview:
ModaData's report on Adidas delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy. Company and market share data provide a detailed look at the financial position of Adidas, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Adidas.
Main report:
1- Worldwide Supply Chain data
2- eCommerce web technologies embedded in adidas.com
3- Adidas’ impact on the planet and society
Additional data:
Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies
Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions
-
You will receive the entire list of manufacturers supplying Adidas, consisting of Tier 1 cut & sew and Tier 2 if applicable.
-
Marketing
eCommerce platform
JavaScript frameworks
Cookie compliance
Security
Programming language
Payment processors
UX research which covers the entire online shopping experience, including:
How to best convey ‘fit’ and ‘feel’ to users, incl. international size guides
Product visuals, image size and interactions, color variations, etc.
Cross-sells, incl. ‘Goes well together’, ‘buy the outfit’ etc.
The returns process, both the pre- and post-purchase UX related to returns.
-
Purpose
Mission
Values
Innovative technologies and products
Brand desirability fueled by innovation and athlete collaborations
Impactful and effective marketing investments
Global Sales
-
Beyond this point, some of topics below might be included in the report as well.
-
Ramping up activities in the MEA region, adidas seeks untapped potential
-
Nike remains the most direct competitor for adidas Group
Key categories and markets
Collaborations with luxury fashion houses
-
North America remains the key market
adidas to bet on niche sports in the future
-
Womenswear seen as strategic segment for adidas