GOING VIRAL: DECODED
Delivery:
Files are delivered directly into your account 5-7 business days after payment is received because this is treated as a custom research topic.
This playbook comes in PDF.
What’s included:
SOCIAL MEDIA FOR FASHION MARKETING
The fashion industry operates on the influence of social network communities. The hyper-connectivity between social media and real-time content has altered the fashion system’s concept-to-consumption (design-to-commerce) model
Delivery:
Files are delivered directly into your account 5-7 business days after payment is received because this is treated as a custom research topic.
This playbook comes in PDF.
What’s included:
SOCIAL MEDIA FOR FASHION MARKETING
The fashion industry operates on the influence of social network communities. The hyper-connectivity between social media and real-time content has altered the fashion system’s concept-to-consumption (design-to-commerce) model
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§ A trend is over before it begins
§ Capturing the attention of the highly connected consumers
§ Criteria in deciding which social media channel best suits the brand’s overall message
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§ How fashion corporations see you as a social currency
§ Social gamification in social media
§ Country-specific factors and social technographic profiles
§ Confirmation of a Trend Through Online Engagement
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§ The psychological impacts caused by social media usage
§ Fear of Missing Out
§ Managing new consumer expectations
§ Same Behavior, different Aptitudes
§ Generational Adoption of social media
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§ Emotional Connection of Storytelling with the Audience
§ Storytelling Marketing Funnel
§ Develop contextual relevancy to consumers
§ Sequenced approach to Digital Marketing
§ Brand Social Connection through Story
§ Neurological response to stories
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§ Social media marketing strategy
§ Strategy activation
§ Tactics and its phases in social media marketing
§ Timing
§ Measurement
§ Influencer marketing/marketing agencies
§ Social Metrics
§ Digital Curation
§ Real-time commerce
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§ Data Contextualization
§ Fashion forecasting
§ Journey mapping