START A FASHION BUSINESS
Fashion business playbook
I will walk you through a comprehensive, step-by-step tactical action plan that will teach you how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. I will show you the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business. You will also receive a list of high quality manufacturers supplying top brands.
DELIVERY: 5-7 business days
Fashion business playbook
I will walk you through a comprehensive, step-by-step tactical action plan that will teach you how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. I will show you the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business. You will also receive a list of high quality manufacturers supplying top brands.
DELIVERY: 5-7 business days
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§ An Entrepreneurial Profile
§ Pitfalls
§ Personal Assessment
§ Defining the Concept
§ Mission and Vision
§ Social Responsibility
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§ Market Research
§ Defining the Customer
§ Market Segmentation
Segmentation Variables
§ Consumer Behavior
Needs Versus Wants
§ Competitive Edge
§ Business SWOT Analysis
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§ Brand Power
§ Brand Analysis
Price Classifications
§ Brand Statement
§ Brand Building
§ Brand Identity
Brand Name
Company Name
Brand Positioning
§ Brand Story
§ Brand Design
§ Brand Appeal
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§ Product Development
§ Trend Research and Forecasting
Primary Sources
Trade Sources
Consumer Sources
§ Idea Generation
§ Product Concept
§ Product Planning
Collection Aesthetics
Classifying Merchandise
§ Design Development
§ Production
§ Development Calendar
§ Product Life Cycle
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§ Strategic Sourcing Decision
§ Contractor Relationships
§ Sourcing Raw Materials
Negotiation Tactics
§ Production Labor
Samples vs. Production
§ Quality Assurance
§ Global Sourcing
§ Labeling Requirements
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§ Price Components
Pricing Strategies
Costing Principles
Cost Sheets
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§ Commerce Checklist
Sales Projections
Market Preparation
Purchase Invoice
Cancellation and Return Policy
Vendor/Retailer Relationship
Vendor Compliance
Vendor Code of Conduct
Vendor Quality Assurance Guidelines
Vendor Chargebacks
Vendor Shipping Guidelines
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§ Sales Projections
Stating Sales Projections
Determining Sales Projections
Resource-Based Projections
§ Distribution Plan Development
Market Analysis
Distribution Factors
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§ Direct Market Distribution
Direct Sales Force
Internet Market Distribution
Direct Mail
Street Fairs/Consumer Shows
§ Indirect Market Distribution
Retailers
Wholesalers
Consignment
Internet
Merchandise Display/Floor Plans
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§ Retail Partner Research
§ Appropriate Internal Contact
Buyer Contact
Vendor Contact
§ Getting an Appointment
Sales Call Preparation
§ Competition
§ Buyer Presentation
§ The Follow-Up
§ The Negotiation
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§ Internet Visibility
§ Starting the Process
§ Informational Website
§ E-Commerce Website
§ Online Security
§ E-Commerce as a Wholesaler
§ M-Commerce
§ Search Engine Optimization and Key Words
§ Social Media and Blogging
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§ The Marketing Plan
Executive Summary
Company Description
Mission and Goals
Core Competencies
Situation Analysis
Marketing Objectives, Strategies, and Tactics
§ The Marketing Mix
Product Strategy
Price Strategy
Placement Strategy
Promotional Strategy
Press Kit
§ Marketing Budget
Percentage of Sale Approach
Budget Allocation
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§ The Business Plan
Business Plan Executive Summary
Market Analysis
Company Description
Organization/Management
Board of Directors' Qualifications
Marketing and Sales Strategy
§ Product/Service Description
Product's Life Cycle
Intellectual Property
Research and Development (R&D) Activities
§ Financials
Financial Statements
Prospective Financial Statements
§ Exit Strategy