START A HANDBAG BUSINESS
Handbag business playbook
Bags are fashion items, and no matter how utilitarian, they are all subject to the constantly shifting patterns of taste, falling in and out of favor. If you are making a bag to sell, time is a very important factor. Designing handbags that not only look good but also sell is a complex process involving many interrelated creative, practical, and economic decisions.
No matter how modest your ambitions, they will involve expenditure. Even with the most pared-down designer/maker model, it’s impossible to produce bags without expenditure. You will need to buy materials, machinery, transport, and pay for dozens of other incidental expenses. When you step up to launching a small collection, these expenses multiply.
You will also receive the entire list of manufacturers supplying the following companies:
FENDI
PRADA
ZEGNA
GUCCI
DELIVERY: 5-7 business days
Handbag business playbook
Bags are fashion items, and no matter how utilitarian, they are all subject to the constantly shifting patterns of taste, falling in and out of favor. If you are making a bag to sell, time is a very important factor. Designing handbags that not only look good but also sell is a complex process involving many interrelated creative, practical, and economic decisions.
No matter how modest your ambitions, they will involve expenditure. Even with the most pared-down designer/maker model, it’s impossible to produce bags without expenditure. You will need to buy materials, machinery, transport, and pay for dozens of other incidental expenses. When you step up to launching a small collection, these expenses multiply.
You will also receive the entire list of manufacturers supplying the following companies:
FENDI
PRADA
ZEGNA
GUCCI
DELIVERY: 5-7 business days
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The Idea
§ What Can Inspire You?
§ Mood Boards
§ The Design Brief
§ Being Inspired
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Shop Reports
§ Shows
§ Trend Analysis
§ Predicting Trends
§ Trends Analysis for Designers
§ Trend Boards
§ Knowing Your Market
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§ Research and Customer Profiles
§ Demographics
§ How to Begin
§ Planning Your Questionnaire
§ Writing Your Questionnaire
§ Testing and Refining
§ Focus Groups
§ Writing a Customer Profile
§ Creating a Customer Profile Board
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§ Mind Mapping
§ The Need for a Range
§ Beginning Your Design
§ Drawing Your Design
§ Critiquing Your Design
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§ Leather
§ Buying Leather
§ Synthetic Materials
§ Molded Materials
§ Natural Fibers
§ Lining Fabrics
§ Buying Fabrics
§ Recycled Materials
§ Sourcing Recycled Materials
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§ Buying Hardware
§ Customizing/Designing Hardware
§ 3D Printing
§ Hardware Materials
§ Metal Plating
§ Hardware – Environmental Impacts
§ Wooden Hardware
§ Rubber Hardware
§ Synthetic Hardware
§ Types of Hardware
§ Hardware as Decoration
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§ Bag Deconstruction
§ Bag Anatomy
§ Backing Fabrics
§ Lining Fabrics
§ Basic Bag Forms
§ Bag Construction Techniques
§ Featured Seams
§ Construction of Pattern Pieces
§ Exceptions
§ Adding Volume
§ Putting It Back Together
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§ Mock-Ups
§ Creating a Mock-Up of Your Bag
§ Tools
§ How to Make Basic Shapes
§ Mocking-Up Your Design (Stage One)
§ Evaluating Your Design (Stage One)
§ Mocking-Up Your Design (Stage Two)
§ Soft Bags
§ Evaluating Your Design (Stage Two)
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§ Designing a Range
§ How to Start
§ Building a Range Plan
§ Do I Have to Design a Range?
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§ Preparing Technical Specifications
§ The Written Spec
§ Swatches, Samples and Mock-Ups
§ Checking Your Spec Sheet
§ Finding a Sampler
§ Agreeing Terms of Business
§ Sampler Agreements
§ Working with a Sampler
§ Evaluating Your Sample
§ Delivery
§ Moving on to Manufacture
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§ How Manufacturing Works
§ Preparing for Manufacture
§ Finding a Manufacturer
§ Contacting Manufacturers
§ Negotiating with Your Manufacturer
§ The Key Points of Negotiation
§ Production Management Issues
§ Terms of Business
§ Working with Your Manufacturer
§ Product Testing
§ Packaging and Packing
§ Delivery
§ Shipping Agents
§ Insurance
§ Taking Delivery
§ Sealing
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§ The Business of Fashion
§ Branding
§ What Is a Brand?
§ Crafting Your Brand
§ Naming a Brand
§ Logos
§ Trademarks
§ Evolving Your Brand